Maynard, Donna-Maria;  Jules,  Mia Amour        

“Going Natural” in a Virtual Community: Social Media’s Influence on Black Hair Identity
Abstract: Using thematic analysis we explored the going natural movement among Black Caribbean women on social networking sites, and its role in breaking notions of stereotypical beauty as portrayed by mainstream media. We investigated what it means to go natural and the ways in which social networking sites facilitate the process.

Session #  042, Paper